Its advanced RF lenses deliver unprecedented levels of sharpness and fast shooting. With a whole new system and game-changing RF lens mount, we are proud to say that the Canon EOS R System delivers unmatched optical excellence and brings out details in every shot of every story."įor photography enthusiasts, the Canon EOS R System cameras brings them the best of mirrorless cameras with modern designs and intuitive controls.
This World Photography Day, we are celebrating not just how much our EOS system has technologically advanced but also photographers who have been with us in this very special journey and reached unimaginable creative possibilities with our imaging technology. C Sukumaran, Senior Director - Consumer System Products and Imaging Communication Business said, "As Indians, we take pride in being a country that is a melting pot of so many diverse cultures and at Canon in turn, we take pride in being a company that enables powerful storytelling for photographers across borders with the best imaging technology. Sharing his thoughts on the prowess of the EOS R System, Mr. Whether it is the untamed stories of the wild Indian forests or the rich versatility of different terrains, we are here to celebrate enigmatic regional storytelling that has been made possible with the EOS R System and look forward to honouring creative entries through our Superstar contest."
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As one of the leading brands in the imaging industry, we at Canon India would like to recognize the magical journey of the thriving community of photographers and empower them to push boundaries in their artistry through our expansive range of cameras that cater to both amateurs as well as professional photographers. The campaign is aimed at striking the right emotional chord with photographers spread across geographies in the most magnetic voice of a child in nine different languages. The 'Kathakaar of Life' campaign celebrates the artist in every photographer and acknowledges the hard work, precision and eye for detail that goes behind bringing moments to life through pictures. Manabu Yamazaki, President and CEO, Canon India said, "World Photography Day marks the celebration of photographers who bring forth incredible stories and help us reminisce those for life. Six lucky winners across India will be announced on 31 st August, crowned as the superstars and rewarded with exciting Canon merchandise. Adding a more local flavour, any of the nine language tracks can be used to create the reels. Entries will be in the form of reels to be posted along with the #KathakaarOfLife and specifying the genre of photography.
For the contest, users are to save the Kathakaar audio, make reels of their photos or videos on one of the six photography genres – travel, fashion, wedding, wildlife, street and food. Taking the campaign to new heights, and crowning superstars of Indian photography, Canon has announced a fascinating User Generated Contest titled 'Canon Superstar' on Instagram to run from 19 th August to 25 th August.
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Through this campaign, Canon celebrates photographers as superstars who are full of zeal and are out there in the world capturing every story of life be it that of travel, weddings, fashion, wildlife or celebrations, all made possible with the help of the Kathakaar (EOS R System) to capture memories of a lifetime. The song is a beautiful narration of how the Canon EOS R system enables these superstar photographers to narrate their anecdotes seamlessly, no matter the shooting conditions, subject, or location. The campaign aims at creating awareness about Canon's flagship EOS R System and positions it as every photographer's quintessential companion to narrate their own personalised stories. (Campaign Link- Hindi, Marathi, Bengali, Tamil, Malayalam, Kannada, Telugu, Gujarati and Assamese) Notably, the geo targeted campaign has been customised and sung in nine different regional languages. With a vision of humanizing and recognizing the fervour of professional photographers across the country, the campaign has been sung in a captivating and innocent voice of a child. 19, 2022 /PRNewswire/ - As an ode to photographers, Canon India is celebrating the art of storytelling with its unique new campaign titled 'The Kathakaar of Life' on World Photography Day. UGC contest titled 'Canon Superstar' rolled out on Instagram Campaign rolled out in 9 regional languages, positioning the Canon EOS R System as the perfect companion for every photographic endeavour
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