GenerationsĪ Clydesdale narrator tells how he is following in the hoofsteps of his great-grandfather, who came from Scotland to join the first Clydesdale team.
CircusĬlydesdale falls in love with a dancing circus horse, chases her across the country. The horse runs off and returns with a huge tree branch. StickĬlydesdale watches as a Dalmatian fetches a stick, gets a treat. Hank the Clydesdale misses the cut for the team, trains to “Rocky” music, “high-fives” his Dalmatian trainer when he finally makes it.
Spot WinkĪ white mutt gets splashed with mud spots, joins a parade alongside a Dalmatian. “Didn’t need to see that,” notes a cowboy. A shorn lamb “streaks” through the field. Lamb StreakerĪ return to the football theme. He finally gets it to move, not realizing that the older horses are secretly pushing it from behind.
American DreamĪ young Clydesdale tries to pull the wagon by himself.
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Young Clydesdales start a snowball fight with their elders, who respond by dumping a tree full of snow on them. Born a DonkeyĪ donkey aspires to join the team, going so far as to try hair extensions on his lower legs. “Nope, I believe that’s a zebra,” replies another. “This referee’s a jackass,” remarks a cowboy watching the game. ReplayĬlydesdales wait on the football field as a zebra goes under the hood to study a replay. Somber spot in which the team pays respect to the victims of the 9/11 attacks. Two Dalmatians, separated as puppies, meet again years later, one atop a fire truck, the other riding on the Clydesdale wagon. As he runs out of room, the lead Clydesdale turns and winks. Clydesdale DreamĪ young Clydesdale runs alongside the team, separated by a fence. FootballĪ football game between teams of Clydesdales comes down to a last-second field goal. Here are some of the best of the Clydesdale Super Bowl commercials.
Their images were then duplicated to make it appear as if the whole team was doing likewise. The first two horses in the team really did bow. The post-9/11 commercial, “Respect,” showed the team bowing with the Manhattan skyline in the background. “They can kick with their back legs, but that action isn’t natural.“Ĭomputer-generated imagery was used in another memorable Clydesdale commercial. One exception: A puppet hoof was used to kick the football. “I’d say 95 percent of the stuff you see is real stuff, real horses doing it,” Knapper said. Horses were trained to make specific moves, first individually, then in groups. Jeff Knapper, Anheuser-Busch’s general manager for Clydesdale operations, said a team of Clydesdales trained near Jackson Hole, Wyo., for several months to prepare for the commercial shoot. The Clydesdales appeared during the 1991, ’92 and ’95 Super Bowls, but it was the 1996 ad that pictured two teams of horses playing football in a snow-covered mountain meadow that set a new standard. So here's a look at the best Clydesdale Super Bowl commercials of past, which date back to the 1986 Super Bowl, when the Clydesdales tromped through the snow while a chorus chirped “when you say Bud you’ve said it all.“ Rate the commercials: Become an Ad Meter panelist, help pick the best commercial in this year's big game and be entered for a chance to win a trip to the big game in 2022.
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